The sponsoring strategy guidelines
Pfungstädter is happy to support new sponsoring partners. If you would like to submit a sponsoring request to us, please read our sponsoring guidelines.
Please note our sponsoring strategy guidelines below before completing the application form:
For Pfungstädter, connection to the region plays a major role. Therefore, our sponsoring activities mainly take place in the local home market.
We want to reach as many people as possible with our sponsoring; a broad impact is therefore an important criterion. In individual cases, however, we will consider a high-quality application.
With all our commitments, we want to create experiential value with our sponsoring – for our staff, for our customers and for those who will become customers.
As an exclusive sponsor or co-sponsor, we want our partnerships to come with an exclusivity clause for beer and beer mix beverages. The number of other sponsors should not exceed three or four.
Pfungstädter supports specific partners from the fields of culture and sport.
Pfungstädter already supports many partners with sponsoring activities. We will gladly expand these projects with supporting communication and marketing measures. Therefore, we promptly review all new queries.
Our sponsoring measures are an important part of our overall marketing strategy. Therefore, we consistently network with the other communication instruments.
We reject activities that hurt moral, religious, political or ethical feelings or groups. We do not support customer events and hazardous sport types, or any form of activity that is classed as dangerous. The responsible use of alcohol is extremely important to us. In general, Pfungstädter will not speak to anybody who is younger than the age of 18.